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Content Marketing Manager at Urban Airship
Portland, OR, US

About You

You’re a strategic and experienced content writer and wrangler. You believe it’s critical that each piece you produce fits within a messaging framework, helps meet business goals, and delivers clear value for target audiences. You also have a knack for keeping the big picture strategy in mind while keeping people and projects on track —  measuring, meeting and beating timelines and goals.

 Responsibilities

  • Create content strategies and content (writing eBooks, blog posts, website copy, video scripts and more) that address our target audiences’ pain points and spark actions that lead to sales opportunities.
  • Manage our content library on our website and intranet, including completing regular content and performance audits and updating/retiring pieces as needed.
  • Serve as lead writer and executive editor for the Urban Airship blog, including maintaining a strategic editorial calendar and a slate of authors that supports key messaging pillars. You’ll collaborate with internal and external experts to write posts, as well as thoughtfully re-purpose existing content to create new posts.
  • Collaborate with other members of the marketing team to create content, as well as colleagues in sales, customer success, product management and engineering.  
  • Develop strategies for customer interactions with our web site, including the creation of customer journeys, Make copy edits and updates to Urban Airship’s website as needed.
  • Track, measure, test and analyze content-related initiatives.
  • Have a working understanding of SEO, and how to optimize content for target keywords.
  • Provide writing and editing support to other teams — from product marketing and demand gen to sales and customer success — as needed.

Skills and Experience

  • Excellent communication skills with proven ability to work both independently and with cross-functional teams
  • 8-10+ years of experience writing and producing excellent marketing/business journalism content that meets its goals and contributes to lead generation
  • High editorial standards
  • Great project management and organization skills including experience managing multiple projects simultaneously
  • Understand best practices for SEO
  • Experience writing for and/or managing social media channels
  • Comfortable working with Web CMS
  • Experience creating video and/or interactive content a plus
  • BA/BS degree
  • Background in martech, mobile marketing or SaaS software a plus

About Us

Urban Airship is trusted by thousands of businesses looking to grow with mobile. Every day, marketers and developers depend on Urban Airship to deliver more than one billion mobile moments that inspire interest and drive action. Urban Airship’s mobile growth platform is used by many of the world’s most admired companies, including Adidas, Alaska Airlines, The Home Depot, NBC Universal, Sky Media, and Zillow.