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Demand Generation Specialist Contractor at Cloudian
San Mateo, CA, US

Description

 

Responsibilities:

  • Execute A/B tests, collect and analyze data, and continuously improve our online campaigns
  • Proactively identify fact-based trends and opportunities to improve performance
  • Maintain clear communication with team members and share optimization insights
  • Maintain data integrity across all marketing systems, including data uploads and cleansing
  • Collaborate with Demand Generation and Alliance Marketing teams to drive production of all aspects of webinar campaigns
  • Work with Operations and Graphics teams to produce landing pages, forms, copy, creative, and email templates for key demand generation campaigns and programs
  • Provide digital support for all worldwide events, including email marketing, social, and partner activity promotion
  • Assist with Account Based Marketing (ABM) plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics
  • Provide closed-loop feedback to ensure continuous process optimization

Qualifications:

  • A self-starter with a strong work ethic and a track record of successful marketing program execution
  • Experience in a dynamic cross-functional environment, excellent project management skills
  • Experience in making data-driven decisions and driving business transformation initiatives
  • Strong analytical and quantitative skills with great attention to detail
  • Ability to work as a team player in a high-energy team environment
  • Positive and energetic personality that is also not afraid to defend their point of view
  • Excellent listening skills, strong written and verbal communication skills
  • Pardot and SalesForce.com experience a plus
  • BS or BA is in marketing, communication, or similar