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Demand Generation Marketing Manager - NYC at Movable Ink
New York City, NY, US

Movable Ink is a software company that provides marketers with technology and expert services to create unique customer experiences. Founded in 2010, Movable Ink pioneered contextual experiences in email and has powered over 1.5 trillion content impressions worldwide. More than 700 of the world’s most innovative brands rely on Movable Ink to create unique, relevant, and compelling visual experiences across email and web at the moment of engagement.

The Demand Generation Marketing Manager will play a key role on our Growth Marketing team and be responsible for owning Movable Ink’s digital marketing programs to drive opportunity creation and pipeline acceleration. In this role you will develop and implement our digital marketing strategies to align with our company vision of creating visual, highly personalized experiences across digital channels. You will work strategically with Sales Operations, Design, and Marketing to deliver these visual experiences to prospects, partners, and clients.  

Responsibilities of the Demand Generation Marketing Manager:

  • Lead digital marketing strategy focused on net new and existing customers, who are some of the world’s most innovative digital marketers themselves
  • Create and execute email marketing programs including newsletters, customer and prospect nurture programs and triggered emails
  • Leverage Movable Ink’s technology to execute innovative cross-channel campaigns for acquisition, retention, and lifecycle marketing, following an ABM strategy
  • Work with sales operations to grow marketing database, maintain data cleanliness, and develop our segmentation strategy
  • Scale and manage webinar program 
  • Create campaign landing pages and optimize our web presence
  • Partner with design, marketing, and sales operations teams on campaign management 
  • Leverage analytics to measure and optimize programs

Basic Qualifications: 

  • 5+ years of experience in email marketing, demand generation marketing, digital marketing
  • Experience with marketing automation, email best practices, CRM, and webinar platforms
  • Quantitative and metrics-driven thinking and approach to marketing planning and execution 
  • BA degree or equivalent experience

Preferred Qualifications: 

  • Experience with Marketo
  • Experience with Salesforce
  • Strong communication skills
  • Ability to work collaboratively with colleagues in a results-driven, team-oriented environment
  • Ability to work on multiple initiatives in a highly dynamic and fast-paced environment