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Content Marketing Manager at ViewSonic
Brea, CA, US

SUMMARY

This role is an integral part of a growing team who will directly contribute to ViewSonic’s growing content marketing initiative. This position will develop and implement new content marketing strategies to drive awareness, engage audiences and drive traffic.

The Content Marketing Manager (CMM) is responsible for strategizing content marketing in all its forms and managing the implementation across all channels. The CMM will work directly with the Digital Marketing Director and Marketing Communications director to develop strategies across all of ViewSonic’s business units, to meet corporate objectives.

ESSENTIAL DUTIES

  • Develop audience personas for each business line
  • Collaborate with vertical marketing teams to understand audience needs
  • Conduct competitor evaluations
  • Develop content marketing strategies for cyclical, singular and evergreen narratives
  • Collaborate with digital marketing team members to ensure maximum value from content initiatives across all channels
  • Analyze and evaluate content marketing initiatives and deliver reporting
  • Stay up to date with content marketing trends and technologies, educating the team on new opportunities

 

REQUIREMENTS

  • 3+ years experience in content marketing management
  • 5+ years experience in digital marketing management
  • Comprehensive understanding of content marketing
  • Solid understanding of, and experience in, SEO, social media and email marketing strategy
  • Ability to digest and present data, deducing insights and making recommendations
  • Strong experience in content reporting platforms
  • Experienced with integrated marketing campaigns
  • Be a driven self-starter with excellent attitude and strong work ethics to take on new challenges in a dynamic environment
  • Enjoys working at both the strategic and tactical levels, independently and within a team

 

PHYSICAL REQUIREMENTS

  • Environment:  Normal office conditions.
  • Physical Effort:  Work requires infrequent physical demands.
  • Hazards:  Negligible, little or no exposure to hazards.