Startup Careers

Be a part of our family by contributing to our portfolio companies’ innovation and success. Browse open positions below with Intel Capital portfolio companies.

Marketing Director GTM at Sigfox
Paris, FR


The Marketing Director GTM is responsible for leading marketing strategies in alignment with Sales & Communications to increase growth, connectivity and data revenues for Sigfox and our strategic partners. Lead integrated sales & marketing campaigns that create demand, build reputation, relationships and drive revenue growth against KPIs.



  • Lead the development of data-driven Marketing strategies for Sigfox GTM
  • Manage the integrated marketing and sales campaigns for target markets, key accounts
  • Drive market and competitive assessment to inform our GTM strategies and Marketing plans
  • Work closely with Communications and Sales to generation and manage leads
  • Develop customer insights and sales enablers for all buyer personas across multiple channels
  • Leverage digital tools and marketing automation to enhance our effectiveness and efficiency
  • Work closely with sales to develop and deliver Sales enablement
  • Represent Sigfox in the media, with clients and with analysts
  • Manage the catalogue of key wins, client references and opportunities to replicate success
  • Ensure synergy, alignment and relevance with strategic partners (Alliances & Channel partners)
  • Build and manage a network of marketing partners & subcontractors to enhance our capability
  • Lead, advise and coordinate campaign content with Communications across multiple channels
  • Engage sales, clients, analysts and other sources to define and validate our value proposition
  • Contribute and develop Sigfox analyst strategy in collaboration with Communications
  • Align with Product Management & Delivery to ensure roadmap development and market clarity
  • Lead by example to attract, retain, develop and motivate your team
  • Establish KPIs for campaigns, measure, adjust and optimize based on a data-driven approach
  • Manage client references, use cases, case studies and proof points
  • Maintain accurate records of roadmap, forecasts, pipelines, performance reporting



  • Strategic thinker and a leader with a high level of accountability
  • Proven track record of successfully growing business and managing Marketing functions
  • Strong client centric outlook and ability to engage clients at all levels
  • Big picture and creative thinker, with a high level of attention to detail
  • Experience in Market analysis with sound commercial judgement across industries
  • Good experience in lead and demand generations, digital tools and channels
  • Strong presentation skills as creator, coach and presenter  
  • Excellent interpersonal skills at an individual and team level
  • Supportive team player, able to lead from the front or via coaching / mentoring 
  • Professional discipline, with humility and coachability Positive attitude, enthusiasm and energy, with problem-solving skills and a habit of going the extra mile
  • Excellent English language skills, both written and verbal communication
  • Knowledge of Microsoft Office, CRM applications and general Enterprise application

But more importantly, you need to have the sigfox mindset : Change player, Entrepreneur, Multi-cultural, Expert, Ambitious & humble.