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Product Marketing Associate at Carecloud
Miami, FL, US

CareCloud is looking for a Product Marketing Associate to work across the entire product portfolio. The ideal candidate will join us with understanding of marketing strategies in B2B markets and a proven track record in creating, managing and executing high impact, insight-driven marketing programs that materially impact the top line. This role will not only be required to think on a strategic level, but also will be hands-on in driving marketing programs. This individual enjoys working in a growing, fast-paced environment, must be highly motivated, and have the ability to balance multiple projects and tasks.

 

Essential Duties and Responsibilities:

  • Collaborate with Sales and Marketing teams to support a winning go-to-market strategy to effectively grow revenue across the portfolio of products.
  • Contribute to the development of primary customer research and thought leadership.
  • Coordinate across sales, product, marketing, and product marketing to keep projects focused and on target.
  • Generate ‘voice of the customer’ collateral to drive sales effectiveness (e.g.: case studies, testimonials).
  • Make and share proactive recommendations for new initiatives across the organization.
  • Enable sales team with tools and knowledge across customer insights, value proposition, and sources of competitive differentiation developed together with the product marketing team.
  • Collaborate in the development of positioning, messaging, proof points, competitive differentiation, and sales team collateral for products and services.
  • Support a comprehensive account-based marketing strategy, and drive campaign execution.
  • Maintain up-to-date competitor analysis and intelligence on market trends.
  • Develop deep knowledge and understanding of the target consumer to identify key insights that can be leveraged in marketing programs and campaigns.

 

Work Location: CareCloud's Blue Lagoon Miami Headquarters

REQUIREMENTS

Education Requirements:

 

  • Bachelor's degree.

Required Qualifications/Skills:

  • High energy and highly productive with strong self-starter initiative.
  • Comfortable multi-tasking across multiple complex projects.
  • Able to work with cross-functional teams, and interact with executive team.
  • Organized, process-driven approach to development and execution of project plans.
  • Strong written and oral communication skills.
  • Demonstrated critical thinking and problem solving ability.
  • Sales-focused: demonstrated ability to partner with sales to ensure they are getting the right programs to drive demand and accelerate pipeline.

Preferred Qualifications/Skills:

  • 2-3+ years in B2B marketing for technology services or solutions.
  • Healthcare industry experience.
  • Start-up experience.

 

BENEFITS

CareCloud recognizes the importance of benefits and wellness for employees and their families. In addition to time off to support work life balance and enjoyment, we offer a comprehensive benefit package designed for employees’ individual needs (including domestic partners).

  • Healthcare – A choice of medical plans designed to meet your individual needs
  • Dental & vision
  • 401(K) with company match
  • Flexible spending accounts (health & dependent care)
  • Company paid life insurance (accidental and supplemental coverage at low cost)
  • Company paid short and long term disability
  • Voluntary benefits (pet discount program, AFLAC)
  • Earned PTO time and paid holidays