Startup Careers

Be a part of our family by contributing to our portfolio companies’ innovation and success. Browse open positions below with Intel Capital portfolio companies.

Digital Marketing Manager at RF Code
Austin, TX, US

DESCRIPTION

Reporting to the VP of Products and Marketing, the Digital Marketing Manager owns the responsibility for devising strategies to drive online traffic to the company website, developing and managing digital marketing campaigns, creating campaign content, generating sales leads and elevating RF Code’s online presence resulting in a thought leadership position in key markets.

Digital marketing strategies are extremely important for our company's success, so this role will play a crucial role in achieving our business goals and objectives. We expect the position to have experience with a passion for digital technologies and utilizing different digital marketing channels.

The digital marketing manager uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, and social media. This person is responsible for driving relevant consumers with the goal of improving brand recognition, trust and ultimately drive purchase intent. It also includes writing and delivering content and using Web analytics to unearth invaluable information about target consumers.

 

The Mission

The digital marketing manager plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This job requires the ability to influence others and drive results through collaboration.

The successful candidate will be able to work with colleagues and contacts at all levels of an organization to develop compelling offers and drive growth. The role will also possess strong writing skills, to effectively communicate the brand’s message, and data analysis skills, to extract value from reporting tools. Lastly, the role will coordinate the company’s online activities, ensuring key personnel in the company have and maintain an on-line presence.

 

 

Responsibilities

  • Build, plan and implement the overall digital marketing strategy
  • Develop and manage digital marketing campaigns
  • Prepare and manage digital marketing budget
  • Managing online brand and product campaigns to raise brand awareness
  • Oversee the social media strategy for the company
  • Oversee all the company's social media accounts
  • Measure and manage online content
  • Track SEO and Google Analytics data and make complex analysis
  • Anticipate sales performance trends
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Work with web development management to devise strategies to drive online traffic to the company website
  • Tracking conversion rates and recommending improvements to the website
  • Input onto improving the usability, design, content and conversion of the company website
  • Work with the marketing team to ensure all digital marketing activities and programs align and support the company’s focus and product release schedule
  • Work with the marketing management team to build and inbound marketing plan
  • Have a keen sense of urgency and prioritize problems, meet deadlines, analyze and resolve issues
  • Ongoing interviews with key members of the company to develop content to create interest in RF Code and drive traffic to the website
  • Develop content to drive the company’s online activities, ensuring key personnel maintain an on-line presence (e.g. blog’s and community)
  • Stay up to date with the latest technology and best practices

REQUIREMENTS

  • 5 years of experience as a Digital Marketing Manager
  • 10 years of experience in developing and implementing digital marketing strategies
  • 5 years of hands-on experience with SEO and Google Analytics software
  • Experience in ecommerce, Email marketing, and social media
  • In depth knowledge of different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • Basic knowledge of web design procedures
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Strong team player with great interpersonal and communication skills
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Previous experience in a similar digital marketing role.
  • Excellent time-management skills
  • An established strong follower network an advantage
  • MA in Marketing, Digital technologies or similar relevant field

BENEFITS

RF Code is headquartered in Austin, TX, with partners in Europe, Australia, Asia and South America. RF Code offers excellent benefits (equity, medical, dental, 401(k), flexible work hours, and paid time off) and a great work environment. If you are ready to grow, let’s talk!