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Digital Marketing Director at GoodData
Prague, CZ

Are you able to identify high-potential target audiences, develop compelling offers, and encourage prospects to take action? Do you have a proven track record of driving end-to-end campaign strategy with a focus on meeting or exceeding revenue goals? If you answered yes, we want to hear from you.

 

GoodData is seeking a Director of Digital Marketing to develop, manage and create programs that drive demand. The ideal candidate is a modern marketing strategist that understands all forms of demand generation and has invented a few of their own.  The candidate will create and manage the demand generation team.

RESPONSIBILITIES

Building and managing  the digital marketing organization that delivers targeted inbound leads that generate a profitable ROI

Day to day digital marketing organization management

Website design and operation

SEO / SEM strategy and execution

Social and digital campaigns design, creation, and management

Lead management and nurturing - buyer journeys and nurturing paths (Marketo & Salesforce) implementation

Measurement, reporting, and feedback loop - Google Analytics, Marketo, Salesforce, and related tools

Responsibility for sales and marketing operations

Manage, report, and escalate the lead funnel, opportunities, forecasts in Marketo and Salesforce

Define the sales and lead nurturing processes

Close collaboration with the Product Marketing team on content creation, messaging and positioning

Bring digital marketing expertise

Define and execute innovative lead generation and lead nurturing strategies

Identify and leverage multiple marketing channels

QUALIFICATIONS

10+ years of marketing experience, with a strong emphasis on demand generation, pipeline building, lead lifecycle and nurturing.

Bachelor’s degree in marketing, communication or related major, or equivalent related experience

Strong understanding of SaaS applications and business intelligence

Manage marketing programs planning and budgeting

Previous experience in building demand generation teams

Experience creating and executing ROI-driven marketing campaign plans

Data-driven; proven ability to leverage campaign results to drive strategy

Excellent communication, writing, and project management skills

Proven experience in developing trusted relationships with executives, with the ability to present persuasively to various stakeholders

Ability to balance, prioritize and deliver excellent results under tight deadlines

Fluent in English and Czech

EXTRA GOODIES

Informal working environment and a fun company culture

Annual bonuses

Stock options

Flexible working hours

Your choice of MacBook or Lenovo laptop

25 days of vacation + 6 sick days

Generous referral bonus program

Lunch vouchers

Employee mobile tariff

Relax zones, gym, sports program 'GoodLife'

Regular company pub evenings and social events

Fridges full of free refreshments, and more