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Field MarCom at Moovit
Italy

Who Are We?

Moovit (www.moovit.com) is a leading Mobility as a Service (MaaS) company and the maker of the world’s most popular urban mobility app.

 

The Moovit free app guides people get around cities effectively & conveniently, using any mode of transport. Introduced in 2011 it now serves over 430M users in more than 2,800 cities across 90 countries. The Moovit app was named “Best Local App” by Google in 2016, a finalist for Google’s “Build for Billions” category in 2018 and one of Apple’s Best Apps of 2017.

 

For governments, cities and transit agencies, Moovit offers AI-powered MaaS solutions covering operations and analytics, with proven value in reducing congestion, growing ridership, and increasing efficiency and asset utilization.

 

Moovit’s advanced technology platform runs the world’s largest repository of transit & mobility data. Hundreds of cities, transit agencies, and mega events repeatedly choose Moovit to address their mobility challenges and increase their level of service to citizens and visitors. They were recently joined by Industry leaders such as Microsoft, Uber and TomTom who have partnered with Moovit to power their mobility offerings.

 

The Role

We are looking for a MarCom Manager in Italy, with a strong background in PR/Communication, who will play a key part in executing and implementing successful public relations campaigns throughout the region with the clear goal of supporting Moovit driving high-level consumer brand awareness and increasing the businesses profile through earned media.

 

As a Field Marcom you will develop localized press stories and narratives for the Italian region that align with corporate messaging– help from planning stages through execution, tracking and performance analysis.

 

You will also localize and implement regional marketing and communication activities that support regional sales and partnership managers in order to increase Moovit’s brand awareness.

 

This role reports to the Marketing Director who is based in Israel (Moovit’s headquarters). The ideal candidate should be based in Rome or Milan and will require periodic travel, mainly domestically.

 

Areas of responsibilities:

 

PR

  • Develop a localized media relations strategy, seeking high-level placements in print, broadcast and new media
  • Develop story ideas based on Moovit’s unique assets and data
  • Write and edit local news releases
  • Translate corporate press releases (for global company announcements)
  • Establish and maintain good media relation at different levels, including traditional and new media
  • Manage Moovit’s Italy PR calendar
  • Analyze the performance of Italy’s PR and social media activities

 

MarCom

  • Localize corporate marketing tools such as the company’s website, presentations, brochures

 

Social Media

  • Manage the local social media channels (Facebook, Twitter)

 

Events & Tradeshows

  • Support local events including materials localization, staffing of booth, reach out and invite attendees, posting to the local social media channels

REQUIREMENTS

Basic Qualifications

  • 2-3 years work experience in a PR agency, preferably serving the hi-tech, travel or transportation sectors
  • Experience writing and editing news releases
  • Experience pitchings stories to and fostering relationships with key journalists
  • Excellent communication skills and very strong writing skills
  • Creative thinker with both short and long-term strategic vision to help reach communication goals
  • A team player with a strong history of execution and a demonstrated ability to work cross-functionally
  • Highly organized, self-directed and passionate about showcasing Moovit’s amazing momentum to the public
  • An entrepreneurial spirit, including the ability to work independently and autonomously
  • Outstanding attention to detail
  • Fluent Italian and English
  • Analytical skills to measure and report on impact of PR campaigns
  • Understanding of social media (Linkedin, Facebook, Twitter, Instagram).
  • BA/BS degree or equivalent experience

 

Preferred Qualifications

  • A network of media contacts across Italy