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Product Marketing Manager at Synack
Austin, TX, US

Imagine a world dedicated to Security Without Compromise. Synack, headquartered in Silicon Valley with regional offices around the world, has protected over 100 global organizations by reducing companies’ security risk and increasing their resistance to cyber attack. How do we do this? By utilizing the world’s best and most trusted team of ethical hackers who test through our powerful and controlled platform to deliver real security without compromise. At Synack, we aren’t afraid to think outside the box or take on big challenges. Backed by top-tier venture capital firms including Kleiner Perkins Caufield & Byers, Microsoft, and Google Ventures, Synack's mission is to leverage global security talent coupled with advanced technology to help enterprises discover security vulnerabilities before they become business problems.Discover the possibilities at Synack!

Synack is searching for an energetic and creative marketer to help take us to the next level of growth. The Product Marketing Manager will be responsible for the voice of our products and our brand. You will craft compelling positioning and messaging for our solutions. You'll conceive and develop innovative marketing programs that drive demand across different industries. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into valuable customer benefits, is crucial.  In your role as a Synack Product Marketing Manager, you will become the expert in understanding our different customers groups, what they value, the challenges they face and how they buy. You will translate all of this into our external voice. Sound interesting? Keep reading...


In this role, you will:

  • Develop product positioning and messaging that differentiates Synack products, methodology and Synack Red Team (SRT) in the marketplace
  • Hacker Savvy - understand security researcher culture, where they congregate, what activates their curiosity, retains their attention and how to best attract their passions and skills to the Synack Red Team
  • Event Calendar - set the tone for Synack’s live event and conference itinerary; coordinate with subject matter experts, product marketers and event planners to present a unified experience and marketing message.
  • Product launch - plan, create, lead and measure product marketing initiatives for the launch of new products and releases and manage the cross-functional implementation of the plan
  • Community enablement - develop tools that support our live event and community processes and communicate the value proposition of our portfolio to the team. Train and prepare cross departmental teams to leverage customer opportunities and the community.
  • Market analytics - be able to harness data from diverse sources to model scenarios and support the RFP
  • Demand generation - develop the strategy and manage the marketing programs that drive demand for your products


Here’s what you’ll need:

  • 3+ years of security/software product marketing (or similar) experience
  • Bachelor’s degree required
  • Expertise at understanding customers and their needs and developing crisp content that resonates with target audiences
  • An analytical mindset with the ability to understand and simplify complex concepts
  • Technical savviness
  • Strong leadership skills that encourage teams to align to drive maximum market impact
  • Stellar interpersonal and writing skills with a high attention to detail
  • Highly creative energy with a drive for innovation
  • A passion to be great at what you do and enjoy doing it


It’s all hands on deck, it’s hard work, it’s winning, it’s Synack. Join us!


Synack is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.