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Data Science and Growth Marketing at Hungama
Mumbai, IN

RESPONSIBILITIES

Mine data using state-of-the-art methods and interpret data and solve complex problems using expertise in a variety of data niches. Enhance data collection procedures to include information that is relevant to build analytic systems Process, cleanse, and verify the integrity of data used for analysis Identify and implement the best in class tools for business intelligence relevant to digital entertainment business Drive UnR and create clear cut segmentation's and profiles of existing and potential Consumers Monitoring competition on quantitative and qualitative parameters Ownership of outbound marketing programs, including conceptualizing, building, executing and analyzing adoption and growth marketing programs across all outbound marketing channels as well as each life cycle stage, making continuous improvements based on performance, trends, and insights Partner with product and technology teams to build a roadmap and execute projects that lead to increased engagement from active customers as well as lapsed customers

SKILLS REQUIRED

Strong analytical and quantitative skills including the ability to use customer research, hard data, and metrics to back up intuition and assess the efficacy of marketing programs