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Senior Marketing Manager - SMB & Mid Market at DocuSign
London, GB

Create world-class content and data-driven marketing solutions to reach more customers and partners and help them understand the potential impact DocuSign can have on their business.

Position Summary

As the Senior Marketing Manager for DocuSign UK, you will be an active all-round contributor to an integrated, highly-collaborative marketing team, tasked with developing and executing strategic marketing programs into the region for our SMB and Mid Market audience.

Responsible for demand generation and marketing communications strategy, in alignment with the company’s global direction, you will support our sales functions with integrated marketing programs to help achieve business objectives.

This position is an Individual Contributor role and reports to our UK Marketing Director.


  • Development of annual/quarterly marketing plans, working closely with the wider marketing team and sales leadership to align to business objectives.
  • Execution of marketing campaigns with the required tactics to meet targets for acquisition and management of the marketing lead pipeline. Tactics to include email, social media, events, digital advertising and syndication channels, web site experience, webinars, partners and sales engagements.
  • Influence the content strategy from a SMB and Mid Market perspective, to develop content aligned to stages of the buyer journey for those segment.
  • Closely align with internal sales development teams, to ensure that campaigns and leads are being followed up.
  • Work closely with sales, technical, customer and management teams, in Europe, other international regions, and our headquarters in California.
  • Agree metrics for all programs and report against these, to understand the impact of your campaigns on the business, testing, optimising and sharing best practice.

Basic Qualifications

  • Proven track record of marketing experience with a technology vendor in a marketing manager position (with technology and B2B SaaS sector experience an advantage).
  • Experience working closely with sales teams and management, possessing a deep understanding of the sales process for a SaaS business.
  • Highly effective communication and interpersonal skills.
  • Strong written communication and presentation skills.
  • Proficiency with Microsoft Office Suite, in particular Excel & PowerPoint.
  • Strong grasp of CRM systems (knowledge of SFDC & Eloqua a strong advantage).
  • A great team player, enthusiastic and proactive.
  • Bachelor’s degree in business or marketing.

Desirable Skills

  • Technology & B2B SaaS experience an advantage.
  • Well-rounded digital marketing skill set, including writing and designing email campaigns and leveraging digital advertising and social media platforms.
  • Aptitude for technology.
  • Excellent people and management skills to interact with colleagues and cross-functional teams, and partners and customers.

Are you up for the challenge?

Marketing @ DocuSign

We create world-class content and data-driven marketing solutions to reach more customers and help them understand the potential impact DocuSign can have on their business. Designing creative for a new business campaign. Refining messaging around a new product launch. Organizing a captivating customer event. Developing an innovative social media campaigns. Collaborating on playbooks and training with the Sales team. Marketing is the face and voice of DocuSign and plays a key, high-impact role in how we tell our story.