Startup Careers

Be a part of our family by contributing to our portfolio companies’ innovation and success. Browse open positions below with Intel Capital portfolio companies.

Director, Demand Generation at Fictiv
San Francisco, CA, US
Reporting to the Head of Marketing, the Director of Demand Generation is charged with establishing a scalable pipeline generating machine and integrating our core Marketing functions more closely. You will lead Growth, Operations, and Events. We are looking for a leader who can create the strategy, then execute to perfection and drive measurable results that make a big impact on our business. As an early member of our marketing team, you will have a great deal of influence in the shaping of our marketing organization.

 

    • Develop and implement a thoughtful multi-channel B2B demand generation strategy (digital, events, direct mail, etc.) to drive key business metrics (MQLs, SQLs, Opportunities)
    • Develop and execute lead generation programs to drive platform signups, content downloads, opportunity generation and optimize funnel conversion rates
    • Manage pipeline between Marketing and Sales Leads to identify sales needs proactively
    • Strategize with the ABM and Product Marketing teams to deliver campaigns to the right people, across the right channels
    • Drive strategy and execution of lead nurturing programs to engage prospects higher in the funnel – via email, webinars, events, co-marketing, etc.
    • Lead and grow demand generation and marketing ops team through hiring, coaching, and training
    • Implement new processes and technology to continuously improve our demand generation and marketing operations
    • Directly attribute leads, pipeline and revenue to measure the ROI of your programs, communicating to the rest of the team and company
    • Be an ambassador of the Fictiv brand, developing Demand Generation program that aligns with the company’s values and messaging

 

    • 6+ years of experience in a B2B demand generation role; 2+ years experience managing employees
    • Self-starter and multitasker; comfortable being an individual contributor and a manager and juggling multiple projects and driving them to completion
    • Exceptional verbal and written communication skills
    • Growth and data-driven mindset (testing, measuring, iterating)
    • Strategic thinker who can translate business objectives into effective demand gen programs
    • Familiarity with marketing automation tools: we use Marketo and Salesforce
    • Team player and dedicated people manager passionate about learning and coaching