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Field Marketing Manager - West at Big Switch
Santa Clara, CA, US

Field Marketing Manager

Come join us at Big Switch Networks, the next-generation data center infrastructure software company that is disrupting the $50+ BB networking market by delivering hyperscale-inspired networking, which provides any enterprise with the same levels of innovation and benefits. Born out of the pioneering research at Stanford’s “Clean Slate” lab that invented software-defined networking (SDN), we are backed by leading VCs including Index, Khosla, Morgenthaler, Redpoint, and Intel Capital. Imagine working at an "awesome" company, where you can make a significant impact to our mutual growth. Big Switch was positioned as a Visionary in the 2017 Gartner Magic Quadrant for Datacenter Networking, is a Glassdoor 2018 “Best Place to Work” and for the last two years has been a Wealthfront “Career Launching Company”. What are you waiting for? 

Position Overview

The field marketing manager is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales and channel teams. Professionals in field marketing often act as liaisons between marketing and inside, partner and field sales teams as well as central demand functions such as global/ integrated marketing and a demand center. Field marketing managers may develop – or assist in the development of – marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics. Field Marketing is key to the Big Switch demand generation and brand awareness strategy, and we’re looking for an exceptional candidate who can be hands-on while developing regional marketing plans to meet sales goals. This role will support our North America sales region.

Primary Responsibilities

  • Develop, plan and execute marketing activities to drive sales pipeline, build channel partnerships and strategic alliances, and strengthen customer relations
  • Work closely with sales leadership, regional sales, channel, marketing operations and corporate marketing to drive functional alignment
  • Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post event strategy to increase engagement and response rates
  • Interface with sales to determine direct and indirect channel enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content.
  • Manage leads collection and flow into Salesforce campaigns, coordinate lead follow-up with SDR team
  • Forecast, measure, analyze and report on impact of programs.
  • Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities
  • Evaluate, select and manage vendors that contribute to local demand creation programs including events venues and services, digital marketing agencies, direct mail providers, SEO experts, designers, copywriters and list brokers
  • Develop and implement target account strategy to support account-based marketing & selling initiatives
  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs.

To Be Successful

  • Proven experience partnering with sales and channel teams to develop and implement integrated programs that drive awareness and demand
  • Strong communications and presentation skills with executives, peers and partners. Ability to “plan your work and work your plan”
  • Highly motivated leader who thrives in a fast-pace, start-up environment along with the ability to quickly adapt to changing organizational and market needs
  • Creative thinker, highly collaborative, focused on our customers and business goals.
  • Ability to produce results on time and within budget
  • Expertise in aligning tactical plans and strategies


  • BS in marketing or business, or comparable education/experience
  • MBA Preferred
  • 8+ years marketing in business to business tech, preferably networking or software/cloud solutions, 4+ years field marketing experience


Big Switch Networks is the market leader in open software-defined networking solutions for enterprises. Leading international banks and high-tech companies are using our open SDN architecture to build their next-generation data centers. Based in Santa Clara and funded by some of the best venture capital firms in Silicon Valley, the Big Switch Networks team comprises industry veterans who led the SDN revolution, renowned experts in virtualization and networking, and researchers from Stanford University.  For more information, please visit 

Big Switch Networks, Inc. is an equal employment opportunity employer and is committed to a proactive program of affirmative action and diversity development. At Big Switch Networks we provide equal opportunity in all of our employment practices to all qualified applicants without regard of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military, veteran or VEVRAA protected veteran status, or any other category protected by federal, state, and local laws. Big Switch Networks is an E-Verify participant.