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Product Marketing Manager at Kaltura
Ramat Gan, IL / Tel Aviv, IL

Kaltura’s mission is to power any video experience. A recognized leader in the OTT TV (Over-the-top TV), OVP (Online Video Platform), EVP (Education Video Platform) and EVP (Enterprise Video Platform) markets.

Kaltura has emerged as the fastest growing video platform, and as the one with the widest use-case and appeal. Kaltura is deployed globally in thousands of enterprises, media companies, service providers and educational institutions and engages hundreds of millions of viewers at home, in work, and at school. The company is committed to its core values of openness, flexibility, and collaboration, and is the initiator and backer of the world's leading open-source video-management project, which is home to more than 150,000 community members.

Our customers include major service providers and media companies such as Vodafone, HBO, and Warner Bros., leading enterprises such as MetLife, Philips, SAP, Bank of America, and hundreds of global educational institutions, including Harvard, Columbia, NYU and the University of Michigan. 

We like to think of ourselves as a cool, fun and talented group of professionals looking to develop, market and distribute cutting-edge technology that is open source and available to all.

Kaltura is a fast-paced environment where standards are high and initiative is always encouraged. We currently have approx. 500 employees across offices in New York, London, Sao Paolo, Singapore, and Tel Aviv, and we are growing rapidly including positions all over the world in more locations

REQUIREMENTS

Kaltura is looking for an experienced Product Marketing Manager with excellent writing skills to join our media and telecom business unit. The position requires creative thinking and deep understanding of our products, vision and target customers.

You will oversee developing our product positioning and messaging that differentiates our products in the market as well as creating outbound content to sustain our leadership positioning, drive lead generation and increase brand awareness. The position requires close collaboration with the Product, and Sales teams to produce our product packaging, sales enablement tools, thought leadership pieces, whitepapers and customer case-studies.

Our ideal candidate is an experienced professional with demonstrable creative writing and storytelling skills, a genuine technology savvy with strong background in the OTT-TV and Media & Telecom industry.

Main Responsibilities:

·      Generate original content for marketing campaigns and product launches

·      Stay up-to-date with recent industry developments and competitive analysis as a basis for new original content

·      Develop product positioning and messaging that differentiates our products in the market

 

Qualifications:

·      Native English speaker - a MUST

·      BA in Communications, Marketing, Journalism, or writing focused

·      5+ years of software product marketing experience

·      Industry experience in Video SaaS B2B technology - Must

·      Exceptional communication, storytelling and marketing writing skills including a proven track record in planning, managing and executing product marketing plans

·      Must be able to work in a highly agile environment, and able to grasp new concepts or alternative ways of approaching a marketing challenge

·      Highly organized with a systematic mindset and approach of getting things done

·      Background in copywriting is a plus