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Marketing Manager, Benelux at DocuSign
London, GB / Dublin, IE

Create world-class content and data-driven marketing solutions to reach more customers and partners and help them understand the potential impact DocuSign can have on their business.

Position Summary

As the Marketing Manager for DocuSign Benelux, you will be an active all-round contributor to an integrated, highly-collaborative marketing team, tasked with developing and executing strategic marketing programs into the Netherlands for our business segments from SMB up to Enterprise.

Responsible for demand generation and marketing communications strategy, in alignment with the company’s global direction, you will support the local Sales teams with integrated marketing programs to help achieve business objectives.

This position is an Individual Contributor role and reports to our Marketing Director, Northern Europe.

Responsibilities

  • Development of annual/quarterly marketing plans, working closely with the wider marketing team and sales leadership to align to business objectives.
  • Execution of marketing campaigns with the required tactics to meet targets for acquisition and management of the marketing lead pipeline. Tactics to include email, social media, events, digital advertising and syndication channels, web site experience, webinars, partners and sales engagements.
  • Influence the content strategy, to develop content aligned to stages of the buyer journey for the Majors and Enterprise segment.
  • Closely align with internal sales development teams, to ensure that campaigns and leads are being followed up.
  • Work closely with sales, technical, customer and management teams, in Europe, other international regions, and our headquarters in California.
  • Agree metrics for all programs and report against these, to understand the impact of your campaigns on the business, testing, optimising and sharing best practice.

Basic Qualifications

  • Proven track record of marketing experience with a technology vendor in a marketing manager position (with technology and B2B SaaS sector experience an advantage).
  • Experience working closely with sales teams and management, possessing a deep understanding of the sales process for a SaaS business.
  • Highly effective communication and interpersonal skills.
  • Strong written communication and presentation skills.
  • Proficiency with Microsoft Office Suite, in particular Excel & PowerPoint.
  • Strong grasp of CRM systems (knowledge of SFDC & Eloqua a strong advantage).
  • A great team player, enthusiastic and proactive.
  • Fluent in Dutch and English, able to translate and write engaging marketing copy.
  • Bachelor’s degree in business or marketing.

Desirable Skills

  • Technology & B2B SaaS experience an advantage.
  • Well-rounded digital marketing skill set, including writing and designing email campaigns and leveraging digital advertising and social media platforms.
  • Aptitude for technology.
  • Excellent people and management skills to interact with colleagues and cross-functional teams, and partners and customers.