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Digital Marketing Manager, EMEA at Carbon Black
Reading, GB

Carbon Black seeks a creative, execution oriented and driven Marketing Manager to play an important role in the continued growth and expansion of Carbon Black’s business across EMEA.

 

Carbon Black is one of the most innovative cyber-security companies in the IT security sector and we are seeking an experienced marketing professional to help drive market activity and campaigns. The primary focus will be running digital marketing programs across EMEA.

 

Responsibilities:

  • Work collaboratively to identify appropriate digital marketing programs and execute against the resulting plans.

  • Manage the relationship with the external media buying agency to ensure effective digital programs across the EMEA region - including always-on, content syndication, cost per lead programs, programmatic/display advertising, paid social and look’a’like/re-targeting activities

  • Work closely with the US team and the global agency to ensure the most effective SEO and Adwords strategy for the EMEA region

  • Work closely with the US team to ensure local contribution to the Linkedin, Facebook and Twitter accounts

  • Implement and manage email marketing and nurture programs specific to the EMEA region

  • Constantly measure the results, report back to the team and adjust accordingly

  • Manage all the logistics to run a successful digital program from start to finish

  • Interact with internal teams but also collaborate with the US teams as needed to deliver against objectives

  • Undertake vendor negotiations and organise suppliers

  • Budget management to maintain projects within budget and report back on costs and ROI

  • Actively research, learn and incorporates new means and methods whenever and wherever possible to improve marketing processes

  • Initiate recommendations to improve marketing and digital processes to increase overall efficiencies

 

Qualifications:

  • 3-5 years of experience at a media / digital buying agency or within a digital marketing position

  • SEO and Adwords experience is desirable

  • Confident in leading and managing multiple projects

  • Attention to detail, organisational skills, excellent communication, creative problem solving skills and innovative thinking

  • Experience in using Adwords, Analytics, Salesforce.com, Marketo and Netsuite would be desirable

 

Additional comments:

 

The role requires to have flexibility for travel and on occasion to work outside of normal business hours as needed.

 

This is a new position and will be based at our offices in Reading.

 

Why you should join us

Carbon Black is a leading provider of next-generation endpoint security, leveraging breakthrough prevention technology to instantly see and stop cyberattacks before they execute. With more than 13 million endpoints under management, and more than 4000 customers—including 30 of the Fortune 100—the opportunities are massive and exciting. With 1000+ employees, offices across the world, and the best-of-the best tools for collaboration from anywhere, now is an ideal time to become part of the Cb Team.