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Vice President, Revenue Marketing at SecurityScorecard
New York City, NY, US

Why SecurityScorecard

At SecurityScorecard, we are revolutionizing the cybersecurity industry with our platform, data, and insights. We’ve built a new category of enterprise software, which enables companies to rate and understand the security risk of any company. Our customers span a variety of sectors and use cases, including compliance, cyber insurance, and vendor risk management. We are proud to be backed by Sequoia, Google Ventures, and Moody's.

SecurityScorecard is growing tremendously, and we're looking for people who can contribute to the next phase in our company's development. What makes a successful Scorecarder? Your skills are of course key, but your attitude is equally important. As a Scorecarder, you will commit to working and having fun in a way that exemplifies our S(CORE) values.

As individuals and as a community, we are Solutions Focused, Customer Centric, and operate as One Team. We are Resilient and Embody #SecurityDNA to practice what we preach.

If these values resonate, we'd love to hear from you!

Description:

The Vice President, Revenue Marketing is a talented marketing executive with extensive experience in demand generation, digital marketing, account based marketing, branding & design, and channel marketing.

This is a mission critical role that involves both hands on execution and the ability to work with internal stakeholders to develop multi-channel marketing strategies designed to accelerate growth. In addition, you will lead and grow a team of talented marketing professionals focused on revenue generating activities.

Responsibilities:

  • Develop and execute demand generation and account based programs that drive revenue through direct and indirect sales teams
  • Collaborate with our BDR team to support a complete lead to deal to upsell/renewal process
  • Work with product marketing, solutions marketing, and corporate marketing to build a strategic campaign framework
  • Manage the channel and alliances marketing team and work with the broader channel sales & alliances group to drive indirect sales
  • Oversee the digital marketing and marketing operations activities, as well as external digital & design agencies, developers, UI/UX designers and other contractors to drive revenue and create a flawless digital experience
  • Work with a cross-functional team to increase inbound traffic that converts to qualified leads and opportunities
  • In conjunction with Sales Operations, enhance and improve upon the end-to-end lead management process, including lead capture & lead nurturing, while also exceeding internal service-level agreements for lead scoring, lead acceptance, recycling, and lead disqualification, that feed into the appropriate nurture streams.
  • In conjunction with customer success, develop account based customer marketing strategies (ABM), to enhance upsell opportunities, support new product launches, and improve retention
  • Forecast, measure, analyze and report on the impact of demand generation and account based marketing activities on sales pipeline, revenue, and sales cycle length
  • Hire and develop a high-performing marketing team
  • Manage the Revenue Marketing budget

Requirements:

  • 5-7+ years in progressive leadership roles in marketing, including team building and leadership
  • Cybersecurity or B2B enterprise technology, SaaS, and startup/hyper-growth experience a must
  • Deep understanding of the MarTech stack and digital tools such as Outreach, Marketo and SalesForce
  • Ability to create end-to-end lifecycle analytics, in partnership with the Sales Operations team, to enable accurate lead capture, attribution and analysis of revenue generating activities
  • Experience marketing in a B2B context with both channel partners and direct sales force
  • Strong ability to find the right mix of marketing up and down the funnel
  • International experience a plus
  • Bachelor’s degree preferred

The duties and responsibilities described above are essential functions of the job.