Startup Careers

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Product Marketing Manager, NPI at Synthego
Redwood City, CA, US
Are you a true believer that bioengineering is the next industrial revolution, and CRISPR is only the beginning? We are looking for someone who is inspired by our mission, would fit in well with the collaborative, fast-paced, and innovative spirit of the company culture and be able to contribute to our rapid growth.
Synthego is looking for an experienced, results-oriented Product Marketing Manager to work closely within a core team tasked with developing & testing new products. This position reports to the VP of Strategy and Innovation and will work with a small team of Product Management, R&D and Software. The Product Marketing Manager will be responsible for developing product messaging & positioning, customer case studies, identifying new customer segments and building target customer profiles for new products in development. The ideal candidate has a creative, solution-finding, entrepreneurial mindset with a keen attention to detail and a deep passion for creating product solutions in a fast-paced, dynamic environment. 

What You'll Do

    • Market analysis - get to know our customers, their needs and pains, their purchasing process, and bring the synthesized voice of customers back to the new products team
    • Competitive analysis - keep an eye on what our competitors are doing, their new products and marketing approaches, to ensure we stay multiple steps ahead
    • Work with the New Products core team to develop application-oriented product messaging & positioning 
    • Work with customers who have tested alpha products to develop customer case studies
    • Work with core team to develop target customer profiles & segments for new products, and test these in real time to verify target customer segments with real world data 
    • Work closely with marketing and product management team leaders to ensure that all content is consistent with Synthego’s brand, messaging, and voice 
    • Define, maintain, and evolve Synthego’s brand voice through creative and engaging content
    • Be a significant voice in the customer-centric, new product development process to ensure that we are targeting the right customer with the right messaging, so that the products achieve a level of stickiness

About You

    • 4+ years of marketing or product marketing experience, preferably digital marketing
    • Bachelor’s degree or higher in Marketing, Communications or similar field
    • Adept at using HubSpot or other marketing automation software
    • Comfortable and experienced interviewing customers
    • Fast learner who can simplify complex concepts and convey them easily 
    • Solid understanding of product marketing fundamentals and taking an “omni-channel” approach to marketing
    • Attention to detail and extremely meticulous when it comes to following style guidelines
    • Ability to proactively find innovative solutions to problems and to know when to ask for help
    • Self-starter with “get it done” attitude 
    • Equally comfortable and skilled working independently and in collaborative environments
    • Ability to communicate quickly, clearly, and effectively
    • Strong opinions, loosely held. Willing to fight for an idea, but willing to compromise too.

Company Benefits & Perks

    • Competitive salary
    • Generous equity at an early stage company
    • Robust medical, dental and vision benefits
    • 401k Plan
    • 4x daily Shuttle bus to & from San Francisco (more locations to come)
    • Fully stocked kitchen and snacks
    • Free catered lunches and dinners
Synthego’s vision is to turn biology into an information science, with the ultimate goal of dramatically extending the healthy human lifespan.
Synthego builds advanced bioinformatics and automated hardware platforms to create next-generation molecular biology tools, starting with full-stack genome engineering.
These world-class tools accelerate basic scientific discovery, critical disease cures and novel synthetic biology applications to improve and prolong life.