Startup Careers

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Digital Marketing Manager at Preempt Security
San Francisco, CA, US

Are you a data driven marketer who understands all aspects of digital marketing and knows how to optimize for every stage of the customer journey? Do you have a passion for continuous improvement and optimization? As Preempt’s Digital Marketing Manager, you will be part of a growing marketing team tasked with amplifying the Preempt brand in the IT security Industry. You will look to find unique and creative ways to bring awareness and education to who Preempt is through our digital channels. The role will report to the VP of Marketing. This is a fantastic opportunity for the right individual who wants to thrive in a fast-growing and dynamic environment.

Responsibilities:

  • Manage the global strategy, execution and maintenance of Preempt’s digital channels – website, blog, social channels
  • Own and manage Preempt’s marketing automation platform including email communications, lead nurturing and lead scoring
  • Implement, optimize and closely monitor campaign performance on Search and Social channels like Google, Facebook, LinkedIn etc.
  • Improve digital conversion metrics, focused on pipeline and revenue generation.
  • Partner with other marketing team members to support integrated campaigns. and advise on the best use of digital tactics to support objectives
  • Develop and collaborate with team on content optimized for digital channels (video, graphics, presentations and more)
  • Monitor, analyze and communicate web and social performance results

Qualifications:

  • 4+ years of digital marketing experience in relevant enterprise IT software
  • Domain expertise a plus: Security Analytics, UEBA, SIEM, Compliance, Identity and Access Management, Fraud and related cybersecurity markets
  • Expert, hands-on user of search platforms (AdWords/Bing) and social media advertising (LinkedIn, Facebook, Twitter).
  • Strong analytical and quantitative skills, with very strong understanding of digital marketing analytics and ROI attribution.
  • Deep understanding of search engine bidding strategies and implementation.
  • Excellent interpersonal skills and cross-team management skills.
  • Experience with Google Analytics, WordPress (or other CMS system), Hubspot, Adobe Creative Suite and Microsoft Office.
  • BA/BS degree