Startup Careers

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Web Director at DataRobot
Boston, MA, US / Columbus, OH, US / Kyiv, UA

Job Summary

As Web Director, you will direct the overall development, growth and strategic direction of DataRobot’s online presence. This includes defining a comprehensive online strategy, information/content architecture, search engine optimization (SEO) strategy and conversion optimization design. You will also support programmatic advertising initiatives by integrating these initiatives with web and other digital services to provide an end-to-end digital experience driving the buyer journey. Your success will is measured by increased pipeline, conversion rates, web traffic, and stickiness.

Key Responsibilities

  • Develop an online strategy that supports the company's overall goals and oversee all aspects of its implementation
  • Identify opportunities for growth and execute strategies that take advantage of these opportunities
  • Alert colleagues to emerging technologies or applications and the opportunities to integrate them into our operations and activities
  • Develop and manage the organization’s entire online budget, including website development and maintenance, outreach and promotion, personnel and operations
  • Define and execute ongoing SEO and conversion optimization strategies

Skills

  • 5+ years online experience, including managing strategy development, content acquisition, and website development
  • Strong knowledge of clickstream analytics and website production technologies, including popular content management platforms (WordPress, GA, Segment, Hotjar, Heap, Demandbase, Kissmetrics, etc.)
  • Proven skills with SEO and conversion optimization techniques
  • Understanding of localization processes
  • Experience enabling strong interdepartmental relationships
  • Exceptional communication and organizational skills
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Proven ability to build consensus and work effectively within a cross-departmental team
  • Understanding of usability in design interface